Xerox believe in cross-media marketing, and Christa Carone, Xerox’s CMO, explained to us all about it in this interview as she prepared for her Sunday Keynote presentation at DMA2011. Part 1 of a two-part interview with Christa gives a great insight into what you can see from her at DMA2011 in October! So fly in early (or catch the train, it’s our first time on the East Coast for a long time!) to receive a certificate in one of our 9 intensive workshops, attend our Strategic Summit or our Master Class and you’ll get to see Christa Carone for our Sunday Luncheon Keynote!
DMA2011′s Sunday Keynote Christa Carone on Customized Marketing
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