Chris Pitre, Social Strategist with Idea, called into DMA HQ on a whistle-stop tour of NYC to talk to us about crowdsourcing! Here he explains all about it and how his session at DMA2011 will be carrying out a live case study of HGTV! Chris has a really exciting session planned and you can join him in Boston by registering - and you can get $300 off by using the keycode JH609 too. We have just over 100 concurrent sessions to choose from in 9 tracks – Chris is speaking in the Mobile Strategies track for example, but we have tracks covering the whole spectrum of marketing disciplines.
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