Josh Karpf, Pepsico’s Digital and Social Media Manager, will be telling the DMA2011 audience all about how Pepsico has embraced Real Time Marketing, particularly through its social media listening Mission Control for its Gatorade brand. Josh will be speaking on Tuesday morning on a not to be missed session! For Josh, real-time marketing is all about being contextually relevant to consumers and social media is the world’s largest focus group. He has so much more to say, and with Pepsico one of the leading innovators in social and real time marketing, this session promises to be one of the standout moments of DMA2011… only 2 days away now!
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