Category Archives: Uncategorized

QVC shoppers are loyal, and multi-channel.   Hopefully that sounds familiar to your brand, too!  A multi-year long effort to understand, articulate and act upon the voice of the customer has led to increased sales across channels, and a rich – … Continue reading →

Join @WWE @acxiom @_SgtSlaughter for #DMA2012 #customerengagement session in Las Vegas | Register by 6/29 & SAVE up2 $300 http://ow.ly/bAzCm

@wired Chris Anderson keynotes #DMA2012 #BigData = Big Growth | Register by 6/29 & SAVE up to $300 @chr1sa @dma_usa http://ow.ly/bAwVe

FlashCon returns to NYC for #DMA2012 – see Scott Stratten @unmarketing LIVE on June 5 talk about the power of data http://bit.ly/KaD2RY

Darrin Wilen, President of Wilen Media, joined us at DMA HQ for a chat about his session on powerful, personalized communications that will take place on Wednesday, October 5, at DMA2011. He sees real time data as a game changer … Continue reading →

David Meerman Scott, author of Real Time Marketing & PR, could be said to be the man who literally wrote the book on real time marketing, and here he is earlier today, at the Global Event for Real TIme Marketers … Continue reading →

After yesterday’s appearance in the New York Times, comes today’s article in the Boston Herald, just in time for the opening of our PreConference Workshops! This morning the dedicated real time marketers began flowing through the doors for our 9 … Continue reading →

There’s a bright future for direct marketing… the New York Times says so! Great news for all the DMA2011 attendees on the eve of its opening. DMA’s report shows that spending in direct marketing channels is set to increase, and … Continue reading →

Neal Boornazian and John Sisson from Universal Wilde-Wilde Agency took time out from their schedules to join us at the BCEC to prepare for the Premiere Party Event at DMA2011! John and Neal are real time marketers and had some … Continue reading →

Josh Karpf, Pepsico’s Digital and Social Media Manager, will be telling the DMA2011 audience all about how Pepsico has embraced Real Time Marketing, particularly through its social media listening Mission Control for its Gatorade brand. Josh will be speaking on … Continue reading →