This year, we have a number of BACK BY POPULAR DEMAND sessions; these are sessions that were so well attended and highly rated last year that we were forced to bring them back – and, even better, this year they have updated information! One of these sessions (look out for them in the directory, they will be marked with a “BBPD” icon) that I feel strongly about is “Event-Triggered Marketing Solutions: Which One is Best for You?”, moderated by the amazing Bernice Grossman, President of DMRS Group, with Mike Fazio, Business Consultant of Alterian, Andy Bober, Director, Customer Intelligence, Product Management, SAS Institute, Inc., and Jerry Kosmachuk, Manager, Applications Consulting, Neolane.
With more and more research, and better and better tools available, event-triggered marketing is something that fascinates me. I love the science behind when people are most responsive to messages and I’m truly looking forward to this session, which will show how identical event-triggered marketing campaign requirements are addressed by three different companies.
This is the first session I will be adding to my MyDMA2010 event planner, so now I have my Monday morning set, I can flick through the new DMA2010 catalog and sort out the rest of my week!