Social is the Most Direct You Can Get – Bonin Bough, PepsiCo

DMA2010’s Sunday Keynote speaker, B. Bonin Bough, met us recently to talk about all things social. As Global Director of Digital and Social Media at PepsiCo., Bonin has had an amazing year and has a lot to say both in this video and in his keynote on the Sunday of DMA2010. Pepsi’s well publicized move away from traditional media to social media – epitomized by the transfer of funds from their usual Super Bowl TV spot to their social Pepsi Refresh campain – has had a profound effect. But as Bonin says, Pepsi are getting involved with social across their stable of brands, and he sees social as direct – in fact the most direct you can get. After you see what he has to say, I’m pretty sure you’re going to want to check out the registration button on the right – and remember as a Blog reader you can use keycode AN611 when registering to get $300 off!

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