Jeff Hayzlett talks about why social media is essential to direct marketers and why YOU should be at DMA2010!

Jeff Hayzlett, Celebrity CMO, Former CMO of Eastman Kodak, Author of The Mirror Test, is speaking on our Wednesday keynote panel, Marketing’s NeXt Connect…The Business of Social Media. Jeff explains why social media is so relevant and crucial to the success of all direct marketers. “It’s about listening to what your customers want. Marketers want direct contact with customers as many times as possible to get the best return and social media is the way to make that happen.” No rules, no regulations, no 1-800 #s….social media is direct.

Jeff Hayzlett

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