IBM’s Ken Godfrey Comes to DMA2010

Ken Godfrey, IBM Software Group’s Global Digital Marketing Manager, joins his colleague Pam Evans for a fascinating session on monetizing social media, first thing Wednesday morning. It’s a great topic and a theme that comes up over and over again over the entire DMA Conference. It’ll be Ken’s first time at the show, and it can be a little overwhelming with the amount of things going on. So if you’re like Ken and new to the show, visit the Exhibit Hall on Sunday just after the Opening and go to the Ambassador’s Reception, where DMA regulars will help those that are new to the event get the most out of it. It’s a great place to network too!

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