Pam Evans from IBM on Maximizing ROI Through Social Media

Pam Evans, IBM Software Group’s Global Digital Marketing Manager, is speaking at DMA2010 on Tuesday and Wednesday. On Tuesday she joins us for a Thought Leadership Series presentation about getting your message consistent throughough the Globe, and on Wednesday she addresses the hot topic we keep coming across at DMA2010 – how do we monetize social media? In this video though, Pam warms up with some thoughts on marketing in 2010 and what she expects to get out of DMA2010.

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