Neil Feinstein, Director of Brand and Strategy at True North, took time out of his busy Friday to speak to us about DMA2011, the 2011 ECHO Awards, and Boston! He explained it is the invention that marketers use to solve the problem of how to reach disparate groups of people that keeps him coming back to the ECHO Awards. The ECHO Awards Gala is held on the Tuesday of DMA2011 (October 4) and it’s always a great night! Neil is also looking forward to all the sea food Boston has to offer – expect some fishy posts to his foodie blog in October!
Register for DMA2011 online at the special Early Bird rate – but hurry, the offer closes June 24!