Monthly Archives: August 2011

Guest Blogger, Herschell Gordon Lewis on Responsible List Usage

Hey, list companies … are you listening? The ancient Nigeria Scam still breathes. That includes the Amsterdam Lottery, the babbling banker in Uzbekistan, and the dying dowager in Hong Kong, all of whom have millions for lucky me. We, sophisticated … Continue reading

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DMA en Espanol Returns to DMA2011 with Mary Teahan

Coca-Cola and Volvo headline the DMA en Espanol sessions at DMA2011 this year, according to DMA en Espanol icon, Mary Teahan. The sessions will provide great case studies and relevant content – aimed specifically at the Spanish audience. You can … Continue reading

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DMA2011’s Home: The Boston BCEC!

Only a few weeks now until this futuristic looking space is filled with marketers from around the globe… We have so much to offer this year, check out DMA11.org for a sneak peak! Or visit MyDMA2011 to find out all … Continue reading

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Listening to Customers is Key, says David Azulay

The Kern Organization’s David Azulay will be speaking at DMA2011 and has some interesting things to say in this quick preview about the value of reaching customers when and where they are. He says there’s always something new that he … Continue reading

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Bob Knorpp on DMA2011

Bob Knorpp, host of The BeanCast Marketing Podcast, joined us after his FlashCon earlier in the year to talk about DMA2011 in Boston. Bob will be hosting two ECHO Awards-themed sessions at this year’s show: one in the all new … Continue reading

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Learn Direct Mail Fundamentals with Keith Goodman at DMA2011

Keith Goodman, Vp of Corporate Solutions at Modern Postcard, took time out of his busy schedule at the recent All For One Show to talk to us about speaking at DMA2011 with his good friend Alan Rosenspan. Keith and Alan … Continue reading

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Mobile Enables Marketing Connectivity, says Michael Becker

Michael Becker, Managing Director, North America, Mobile Marketing Association, visited DMA HQ recently to talk to us about the increasingly essential mobile channel and how it is the connecting tissue that can link your marketing mix. Michael reveals what he … Continue reading

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