Targeting People “On the Go” the Holy Grail, says Joe Meyer

Joe Meyer, CEO of HopStop, talks about location-based media in advance of his appearance at DMA2011, where he will sit on a panel discussing how you can best utilize mobile devices to get the most out of them for your business. Joe talks about responsibility and relevancy of message, and we’re looking forward to hearing more from him in October. It looks to be a great panel, and we have a number of fantastic looking panels and sessions, and you can see them all on our new and exciting platform MyDMA2011. Plus, register today with the Keycode JH609 and get $300 off!

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