Understanding Your Customer is Crucial, says Brad Rukstales

Data is the crucial element that allows marketers to understand their customers and increase ROI, says Brad Rukstales from the CAC Group. He’s particularly excited about how social media helps CRM and the improvement of customer experience – and of course this all happens in real time, which is the theme of DMA2011! Brad is a regular attendee and speaker at the DMA Annual Show, and, as you can see, he’s well worth checking out when you get there. Find out when he is speaking and where to go using our all new social network for DMA2011! MyDMA2011 is an amazing tool that will help you navigate your way through the sessions, meet the right people, and filter the conversations you take part in to only those relevant to you!

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