Understanding Your Customer is Crucial, says Brad Rukstales

Data is the crucial element that allows marketers to understand their customers and increase ROI, says Brad Rukstales from the CAC Group. He’s particularly excited about how social media helps CRM and the improvement of customer experience – and of course this all happens in real time, which is the theme of DMA2011! Brad is a regular attendee and speaker at the DMA Annual Show, and, as you can see, he’s well worth checking out when you get there. Find out when he is speaking and where to go using our all new social network for DMA2011! MyDMA2011 is an amazing tool that will help you navigate your way through the sessions, meet the right people, and filter the conversations you take part in to only those relevant to you!

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s