Segmentation Gives Great Results for ATandT, says Matt Witter

Matt Witter, VP, Account Services at the Hacker Group, has successfully worked with AT&T to improve their results and he can help you too. Check out his quick tips for improving your segmentation and then once he’s whetted your appetite, join him for more of the same – and in more detail – in Boston at DMA2011! There are so many great brands bringing their case studies to the show because what better way is there to improve your results than from finding out what has already worked for other companies?

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