Pat Spenner Explains The New Media Ringmasters

Pat Spenner, the Managing Director of the Marketing Leadership Board at the Corporate Executive Board, he wrote a great article on the New Media Ringmaster in the Harvard Business Review earlier in the year and we wanted to bring it to you – our DMA2011 attendees. Pat will be bringing a fantastic panel of brands to his session on October 3 and you can join them there and find out so much more about new media ringmasters! The Corporate Executive Board are also Strategic Partners at DMA2011 and heavily involved in the Strategic Summit – our two-day forum designed for upper management to exchange ideas. Register for DMA2011 from this blog and you can get $300 just by using the keycode JH609.

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