Category Archives: Uncategorized

The Future of Marketing: Where’s it all Going?

Got 30 seconds to spare? Treat yourself to a little something special by checking out the clip above, featuring CMO of Nutrisystem (and DMA2014 keynote speaker!) Keira Krausz. Kiera will join an impressive lineup of business executives from brands like … Continue reading

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Google: So Much More than a Search Engine

Year round, Google works hard to help businesses across the United States achieve online success—and there’s simply no denying the value Google adds to our economy. Advertisers, publishers, even non-profits are benefitting from Google’s impact, and we have the results … Continue reading

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Data Driven Marketing that Benefits Brand & Consumer: A QVC Story

QVC shoppers are loyal, and multi-channel.   Hopefully that sounds familiar to your brand, too!  A multi-year long effort to understand, articulate and act upon the voice of the customer has led to increased sales across channels, and a rich – … Continue reading

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Join @WWE @acxiom @_SgtSlaughter for #DM

Join @WWE @acxiom @_SgtSlaughter for #DMA2012 #customerengagement session in Las Vegas | Register by 6/29 & SAVE up2 $300 http://ow.ly/bAzCm

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@wired Chris Anderson keynotes #DMA2012 #BigData = Big Growth | Register by 6/29 & SAVE up to $300 @chr1sa @dma_usa http://ow.ly/bAwVe

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FlashCon returns to NYC for #DMA2012 – s

FlashCon returns to NYC for #DMA2012 – see Scott Stratten @unmarketing LIVE on June 5 talk about the power of data http://bit.ly/KaD2RY

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Darrin Wilen on Powerful, Personalized Communications at DMA2011

Darrin Wilen, President of Wilen Media, joined us at DMA HQ for a chat about his session on powerful, personalized communications that will take place on Wednesday, October 5, at DMA2011. He sees real time data as a game changer … Continue reading

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