Monthly Archives: July 2011

Ernan Roman, Founder & Principal, Ernan Roman Direct Marketing, met with us recently to talk about his passion for Voice of Customer marketing, and his involvement in DMA2011. Little did we know at the time that we were in the … Continue reading →

An increasing trend in marketing in 2011 is the use of ‘direct’ channels in brand marketing, the proliferation of which has led to DMA2011’s Brand, Social and Content Track. We met with Jeff Ragovin, CRO of Buddy Media and one … Continue reading →

Digital Convergence Are You Ready?  I will be speaking at the DMA2011 on the topic called Digital Convergence – Are You Ready?  it is focused on  Emerging Media and the  fundamental changes underway in  marketing and the overall business landscape primarily driven by recent … Continue reading →

<object style=”height: 390px; width: 640px”><param name=”movie” value=”http://www.youtube.com/v/mXoVdvEi4m8?version=3″><param name=”allowFullScreen” value=”true”><param name=”allowScriptAccess” value=”always”></object> Dick Goldsmith, President of the Horah Group, came into DMA HQ to talk to us about mobile databases, the subject of his session at the Annual DMA Conference taking … Continue reading →