Monthly Archives: September 2011

DMA2011 Hits the News Stands!

There’s a bright future for direct marketing… the New York Times says so! Great news for all the DMA2011 attendees on the eve of its opening. DMA’s report shows that spending in direct marketing channels is set to increase, and … Continue reading

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Real Time Marketers Universal Wilde-Wilde Agency Throw Monday Night Party for Real Time Marketers at DMA2011

Neal Boornazian and John Sisson from Universal Wilde-Wilde Agency took time out from their schedules to join us at the BCEC to prepare for the Premiere Party Event at DMA2011! John and Neal are real time marketers and had some … Continue reading

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Real Time Marketing with Pepsico’s Josh Karpf

Josh Karpf, Pepsico’s Digital and Social Media Manager, will be telling the DMA2011 audience all about how Pepsico has embraced Real Time Marketing, particularly through its social media listening Mission Control for its Gatorade brand. Josh will be speaking on … Continue reading

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Guest Video Blog – Jeannette Kocsis

Opportunity:  How can I leverage social media across my organization successfully – can I monetize social media? Social media content generation can eat lots of manpower… so social media listening is well worth the effort to help focus attention and … Continue reading

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Guest Video Blog – Randy Ilas

Challenge:  My sales team is still not satisfied with all the leads we’re generating – what’s at the heart of the problem? As any veteran business-to-business marketer might tell you, a sense of teamwork among b-to-b sales and marketing management … Continue reading

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Pat Spenner Explains The New Media Ringmasters

Pat Spenner, the Managing Director of the Marketing Leadership Board at the Corporate Executive Board, he wrote a great article on the New Media Ringmaster in the Harvard Business Review earlier in the year and we wanted to bring it … Continue reading

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Chris Pitre to Carry Out Live Crowdsourcing Case Study of HGTV at DMA2011

Chris Pitre, Social Strategist with Idea, called into DMA HQ on a whistle-stop tour of NYC to talk to us about crowdsourcing! Here he explains all about it and how his session at DMA2011 will be carrying out a live … Continue reading

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