Monthly Archives: September 2011

There’s a bright future for direct marketing… the New York Times says so! Great news for all the DMA2011 attendees on the eve of its opening. DMA’s report shows that spending in direct marketing channels is set to increase, and … Continue reading →

Neal Boornazian and John Sisson from Universal Wilde-Wilde Agency took time out from their schedules to join us at the BCEC to prepare for the Premiere Party Event at DMA2011! John and Neal are real time marketers and had some … Continue reading →

Josh Karpf, Pepsico’s Digital and Social Media Manager, will be telling the DMA2011 audience all about how Pepsico has embraced Real Time Marketing, particularly through its social media listening Mission Control for its Gatorade brand. Josh will be speaking on … Continue reading →

Opportunity:  How can I leverage social media across my organization successfully – can I monetize social media? Social media content generation can eat lots of manpower… so social media listening is well worth the effort to help focus attention and … Continue reading →

Challenge:  My sales team is still not satisfied with all the leads we’re generating – what’s at the heart of the problem? As any veteran business-to-business marketer might tell you, a sense of teamwork among b-to-b sales and marketing management … Continue reading →

Pat Spenner, the Managing Director of the Marketing Leadership Board at the Corporate Executive Board, he wrote a great article on the New Media Ringmaster in the Harvard Business Review earlier in the year and we wanted to bring it … Continue reading →

Chris Pitre, Social Strategist with Idea, called into DMA HQ on a whistle-stop tour of NYC to talk to us about crowdsourcing! Here he explains all about it and how his session at DMA2011 will be carrying out a live … Continue reading →

Maya Mikhailov, Vice President, Co-Founder of GPShopper and Adjunct Professor, Mobile Marketing & Strategy at NYU, is DMA2011’s Guru of Mobile, and she came to talk to us about the advances in mobile and what it means for you as … Continue reading →

Nancy Harhut brings a fascinating session based on how understanding human behavior can help your marketing campaigns. Here, she talks about some of the research that can help, and also about why she loves coming to the DMA Annual Conference … Continue reading →

Matt Witter, VP, Account Services at the Hacker Group, has successfully worked with AT&T to improve their results and he can help you too. Check out his quick tips for improving your segmentation and then once he’s whetted your appetite, … Continue reading →